This round metal logo charm features a die-cast letter insert secured by a screw pin, with a durable loop for easy attachment. Widely used as handbag logo charm and bag logo charm hardware on wallets and keychains, it supports full custom lettering and plating. Backed by nearly 20 years of manufacturing experience, we help brands turn logo concepts into precise, wearable hardware.
When a bag brand sends us a logo file and asks for a metal logo charm, the first thing we look at isn’t the artwork — it’s the letter thickness and the pin structure. This particular design uses a die-cast letter insert held in place by a threaded screw pin inside a round ring frame, with a small loop on top for attachment. It’s a simple mechanical idea, but getting the tolerances right between the letter, the pin, and the ring opening is where most of our engineering time actually goes.
As a custom metal logo charm supplier, we deal with this exact structure a lot — brands like the round-frame look because it reads as premium on a handbag zipper pull or a wallet tab, and the open ring lets the logo “float” instead of sitting flat against leather.
This charm is die-cast in zinc alloy, then plated in a light gold finish. Zinc alloy is our default recommendation for this kind of piece because it holds fine detail well during casting — important when a letter has sharp corners or thin strokes — and it plates evenly without the pitting issues you sometimes get with cheaper alloys. For buyers who need higher scratch resistance or a heavier hand-feel, we also run this same structure in brass, stainless steel, and aluminum, depending on budget and end use.
One thing buyers often ask is whether the letter insert can loosen over time. That’s exactly why we use a screw pin rather than a friction-fit rivet — it lets us apply consistent torque during assembly and gives the piece a slight, deliberate resistance when you turn it, rather than a floppy feel.
The sample shown here is in Light Gold, but this metal logo hardware style is available across our standard finish range: Gunmetal, Antique Brass, Rose Gold, Nickel, and Rainbow. Each finish goes through multiple plating stages — base copper layer, then the color layer, then a protective top coat — because a single-layer plate on zinc alloy tends to show brass-yellow undertones once it starts to wear.
In our factory, we run a salt spray test on plated samples before approving a finish for mass production. It’s not a perfect predictor of real-world wear, but it catches obvious plating adhesion problems early, before a client’s full order is on the production line.
For a bag logo charm like this one, customization usually happens in three places:
During mass production, we keep the first-article samples from mold trial and compare them against later production batches, checking that the letter edges stay clean and burr-free across the full run — not just on the first hundred pieces.
Plated zinc alloy hardware like this holds up well in normal use, but a few storage habits make a real difference over the product’s life:
We include this kind of guidance in our packaging inserts when brands ask for it, since it reduces after-sales complaints about finish fading.
This charm style shows up most often on handbag zipper pulls, wallet tabs, and keychain attachments, though we’ve also produced versions for garment hang tags and gift packaging accents.
A recurring challenge we see, in a composite of past development projects: a mid-size accessories brand wants a logo charm small enough not to overwhelm a compact bag, but the initial artwork has fine serif details that don’t survive die-casting at that size. In cases like this, we typically go back with a simplified version of the mold — thickening the thinnest strokes slightly — and send an updated sample for approval before committing to the full mold. It’s a common back-and-forth in the early development stage, and one reason we recommend a sample round before locking in bulk production.
Every batch goes through a full inspection before shipping — checking plating consistency, screw pin tightness, and dimensional accuracy against the approved sample. We maintain quality certification documentation and are happy to provide the current valid certificates upon request during your sourcing evaluation.
For brands with specific environmental compliance needs, this metal logo charm can be produced to meet REACH and RoHS material requirements — let us know your target market’s regulations during the quote stage so we can confirm compliance documentation in advance.
If you’re evaluating this as a custom logo hardware option, we’d suggest starting with a stock sample to check size, weight, and finish in hand. For a fully custom letter or logo, a sample fee applies but is fully credited back once a bulk order is placed. From there, mold development and bulk production timelines depend on the complexity of the design, which we’re happy to walk through once we see your artwork.
For single-piece hardware like this logo charm, our standard MOQ is 1000 pcs, though this can be adjusted depending on order details and long-term partnership potential. Let us know your target quantity and we’ll confirm what’s workable.
Stock samples in existing finishes are provided free of charge. For fully custom letters, logos, or colors, a sample fee applies, which is 100% deductible from your bulk order once confirmed. Courier costs for samples are covered by the buyer.
7-10days— we’ll confirm exact timing once we’ve reviewed your specific logo design and finish requirements.
10-15days — timelines vary depending on quantity, finish complexity, and current factory load, so we’ll give you an exact schedule once your order is confirmed.
Yes — we produce this same structure in brass, stainless steel, and aluminum, depending on your durability, weight, and budget requirements.
We maintain quality certification documentation and are happy to provide the current valid certificates upon request during your sourcing evaluation.
For custom plating colors beyond our standard finish range, we can attempt Pantone matching on request — accuracy depends on the base metal and plating process, so we recommend a physical sample before bulk approval.
Your logo or letter artwork (vector file preferred), target finish, approximate size, and estimated order quantity are enough for us to put together an initial quote and timeline.
| Field | Details |
|---|---|
| Product Name | Metal Logo Charm (Letter Design) |
| Model | DG-LP024 |
| Material | Zinc alloy, gold-plated finish. Support zinc alloy, brass, stainless steel, and aluminum customization. |
| Weight | 3.5g |
| Structure | Two-piece construction: round ring frame with die-cut letter insert secured by a threaded screw pin, plus an integrated hanging loop |
| Finish Options | Light Gold (shown), Gunmetal, Antique Brass, Rose Gold, Nickel, Rainbow |
| Size/Dimensions | Ring diameter 24.3mm; loop length 11mm; loop width 6mm; thickness 2.4mm |
| Application | Handbags, wallets, keychains, garment tags, luggage tags, promotional gifts |
| Installation Method | Screw-pin assembly for the letter insert; loop for strap, zipper, or lanyard attachment |
| Customization | OEM/ODM, custom letters/logos, laser engraving, embossed or debossed lettering, color fill, custom plating colors, custom packaging |
| Packaging | 3-5days |
| MOQ | 1000 pcs (negotiable based on order details) |
| Sample Time | Stock samples: free, ships within3-5days. Custom samples: sample fee applies (fully deductible from bulk orders), production time 5-7days; courier fee borne by buyer. |
| Production Time | 10-15days |
| Delivery Time | 10-15days |
